Levels A VELO Documentary

Gaming is for everyone and this was especially true throughout the pandemic. In this unique 3-part docuseries (in partnership with VICE), we explore what it means to be a gamer, the levels it’s taken to get to where they are and how the stereotype of gamers have changed. ‍ To drive buzz, we created cutdowns for paid ads and interactive social content, as well as the docuseries. Each gamer also shared the work with their community.

This project was especially close to me as I’m a gamer and I’ve also felt misguided and judged for not fitting the stereotype.

Role: Creative lead — concept, design and art direction, co-film-direction