Glo has lost their voice in the Japanese market and was in need of a fresh injection to expand their audience. I was sent to Tokyo to help glo launch Co:Labs — a surrogate platform for content creators to express their art form in new way, and allowing prospective customers to see glo in a different light.
To launch the platform, we created social-first content by pairing creators/influencers to make unexpected content. Leading the project I was able to work with 18 creators, and created 9 content series.
Role: Senior Creative — concept, design, and film direction