Ever been to the dentist on your phone? Me neither! So when Philips brought the ‘teledentistry’ technology to their Sonicare app, explaining it was a unique challenge.
To generate awareness, adoption and gain key audience learnings on social in the US, working with the media team we brought to life and tested the 3 key campaign messaging variants through the social funnel to enhance campaign performance, with further messaging variations within the conversion level.
Role: Senior Creative — concept, design, and film-direction