To reinforce Very Lazy’s core promise of maximum flavour with minimum fuss, we focused on showing time-poor, flavour-hungry consumers just how easily the pre-chopped ingredients fit into their everyday meals.

By utilising social listening, we identified relatable, recognised recipes. This insight allowed us to create a set of visually distinctive, highly shareable assets that successfully demonstrated the products in action across a paid social funnel approach.

Awareness: The “dining table spin” concept was used to visually communicate the speed of preparation

Consideration/Conversion: We leveraged the motions of stirring and twisting in everyday cooking to link the products with diverse, appealing recipes.

Role: Creative Director, Film Director & Food Stylist