VELO The Ultimate Adventurer

No charging, no smoke, no device. The new alternative to vaping. VELO pouches let you live freely and embrace adventure anywhere.

So we sent 2 UK influencers to put it all on the line and do just that. In a nod to shows like Survivor and Amazing Race, we set them 3 adventurous challenges in pursuit of the ultimate adventurer glory.

In a long form 3 episode series, the group competes in axe throwing, racing bikes around a Nordic trail, and fetching as much VELO cans as they can from the bottom of a freezing pool.

We then direct the audience to interactive content where they can vote for a winner to crown the ultimate adventurer and explore snackable content that explains the product in an engaging and entertaining style.

Role: Senior Creative — concept, design, film direction working with a copywriter