Boots YGS

YourGoodSkin is a brand new skincare range developed by a team of leading dermatologists to restore your skin’s natural balance in just 28 days. After a successful launch in the UK, YourGoodSkin wanted to launch in 3 key EU markets.

When it comes to beauty, simple proof can be the key to a successful launch. We asked 3 influencers from France, Spain, and Italy to try the 28-day challenge, and invited them to share their honest opinions afterwards.

All interview style videos were filmed in their native language, giving us stories to tell within an integrated campaign in each of their markets.

Role: Senior Creative — concept, design, and film-direction